Nissan ‘Feel Electric Festival’ returns to Covent Garden ahead of Formula E race weekend

Nissan brings Formula E excitement and NISMO style to London's iconic Covent Garden for five days from 17 July

• Building on the success of last year, the event is bigger, better and bolder, with even more for the public to see and do
• Two Nissan Formula E cars on display, plus E-Prix racing in Formula E simulators
• Immersive 3D art installation and Nissan E-Prix memorabilia
• Create your own custom NISMO streetwear in a pop-up store
• Sample our Sakura-inspired Japanese sushi in a cherry blossom garden

LONDON – Nissan is once again electrifying London's iconic Covent Garden through its popular 'Feel Electric Festival' ahead of the 2024 ABB FIA Formula E World Championship Season 10 finale in the city. From 10am on Wednesday 17 July until 8pm on Sunday 21 July, the public will be able to explore the world of Formula E, immerse themselves in NISMO art, and experience a taste of Japan for free.

Nissan is transforming Covent Garden's East Piazza for five days through a combination of tech and style: the centrepiece is the Nissan Formula E Team's 'Feel Electric Quest' Lab, which offers visitors the chance to prove their driving skills on a bank of race simulators, create their own Manga-style racing avatar, learn about Formula E car technology and test their knowledge in an interactive quiz.

Two Nissan Formula E race cars will be on display, with one shown within a life-sized, London-themed 3D poster designed by the renowned graphic artist and illustrator, Jalcalara (Juan Alcalá). Alongside, custom art and race memorabilia created by Nissan Formula E Team at previous E-Prix will be displayed, including a crystal cherry blossom helmet and a bespoke kimono from the first-ever Tokyo E-Prix.

Visitors will be able to create their very own custom clothing at the pop-up NISMO streetwear store, which is set among traditional Japanese 'Sakura' cherry blossom trees. These also provide the perfect spot to sample complimentary sushi from the famous Sushi Samba restaurant.

Add in regular prize giveaways and the Nissan Feel Electric Festival is a must-see this month. It'll be open from 10am until 8pm every day from 17-21 July and entry is completely free.

Diana Torres, Managing Director Nissan GB, said: "We're thrilled to bring Formula E back to Covent Garden with the 2024 Nissan Feel Electric Festival. As a brand, we're committed to an electrified future and Formula E is an integral part of our mission to bring the excitement and fun of zero-emission electric vehicles to a global audience. This year, the festival is bigger and better than ever, and a fitting celebration of one of our most successful Formula E seasons to date."